News & Trends · April 21, 2024

Forget the Walls—This H&M Home Collab Is Putting Art on Area Rugs

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The price of original fine art makes it ane of the most intimidating purchases y’all tin accept on for your infinite, simply H&G Home’second latest partnership is making it more accessible to convey creative industrial plant domicile. The simply-dropped collaboration stars ii talented, internationally recognized visionaries: South African artist Lulama Wolf in addition to Los Angeles–based poet, creative person, as well as author Amber Vittoria. Wolf has made a mention for herself past using techniques similar smearing, scraping, and deep pigmenting to translate abstract images inspired past architecture. On the other terminate of the spectrum, Vittoria leans into rainbow-hued ribbons and colorful poetry that correspond the nuances of womanhood. 

News & Trends photo

News & Trends photo

Of the 17 items inwards the collection, we accept our center on the tufted expanse rugs. While they’re both bigger ticket items for H&yard Home (they first at $349), we’re nonetheless calling them a bag—ane of Wolf’s originals on sheet will toll you lot around $3,700. Similar to her paintings, the floor covering the Johannesburg-based creative person designed features organic, earth-toned swirls, spell various pile heights add together texture. Vittoria’s version consists of brightly colored blobs that virtually expect like mountain peaks. Both rugs are made from 100 percentage wool, then they’re as cozy and durable as they are culturally resonant. 

The pieces across the rest of the line outset at but $xv. In our carts: Wolf’s jacquard blanket too paw-painted serveware, along alongside Vittoria’s satin cushion covers and graphic posters. Anything tin can live a medium when your domicile is the muse.